Ms. Defrancis, Chief Public Affairs Officer of the American Red cross, discusses how social media is enabling the public in aiding the Red Cross’s mission to help people prevent, prepare for and respond to disasters. Ms. Defrancis talks about the gap between the publics’ use of social media in relation to a disaster, and the ability of disaster response agencies to respond to these disasters in a timely fashion. She closes her argument by suggesting a method to close this apparent time gap.
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